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This post will cover the major benefits of using a newsletter for your business. There are many reasons a newsletter will help you, from growing your social media to reputation management. On its own, having a newsletter is helpful, and as a part of a bigger marketing project, it’s invaluable.
Top Email Marketing Benefits for Businesses and Brands
Email marketing is one of the best ways to connect with customers. In today’s world, customers rely on brands they know, like and trust. By sending a newsletter to your customers, you can quickly improve these important metrics.
Newsletters help you increase your website traffic and create returning visitors to your business. This drives website engagement, which is directly linked to sales.
You can put your social media links in your emails to grow your social media community. This boosts your posts and pages, allowing for more organic reach at the same time.
Traffic Under Your Control
When you collect an email list for a newsletter, it becomes traffic that you control. You can fight for organic traffic or pay for paid traffic. Email marketing traffic is the only close-to-free option that’s fully within your control. Sending just one email can bring thousands of users to your site, offers and promotions leading to low-cost sales for your business.
Easy Way to Do Promotions and Announcements
Running promotion campaigns are easy with email marketing. With a weekly newsletter you can let people know of a promotion coming up, when it’s on, and when it’s finishing.
Building a Connection with Your Audience
You can use your email list to educate and inform your customers and turn them into lifelong loyal followers. They signed up to your newsletter because they are your target market, and now you have a direct link of communication with them.
There are so many benefits to starting a newsletter and email marketing that we couldn’t fit it into just one post. In part two of this post, we’ll talk about how to collect emails using automated tools, and a strategy to engage with your audience and turn them into buyers.